Monday, 3 October 2011

Cycle Show 2011 - Aftermath

Bicycles, sunshine, fresh coffee and the occasional tipple; they’re all traits of a long and difficult weekend at the Cycle Show. As usual there was an impressive array of bicycles and gear on offer, from the simple and beautifully crafted to those at the forefront of engineering in our sport.

It was a weekend of excitement in the land of blighty; soaring temperatures, success for our rugby boys and most important of all, the unveiling of the 2012 Pearson range. Those lucky enough to attend the Cycle Show could see the zesty fleet with their very own eyes as well as test ride a few selections on the Cycle Show Test Track. Those of you who missed the show, you can visit either Sutton or Sheen for your first look at the machines; those who are just too giddy with anticipation need only look below.


As I mentioned last week, we’ve had a bit of a facelift; trading-in the traditional Pearson logo for a touch of flamboyance and eccentricity that we feel better represents the heart and soul of this company – from our staff to our customers. Following on from the weekend, we’ve already had some positive feedback from London Cycle Sport, Bike Radar and finally, up and coming clothing company and bloggers, Vulpine who gave us Bike of the Show award as well as the From Ming to Bling award – I’m not quite sure how to take the last one, but thanks very much Nick.

You may have heard of our recent venture with bicycle tailoring experts, Cycefit. Well, we felt that the show would be a perfectly good opportunity to exhibit our latest toy for use at our own Cyclefit studios at Pearson Performance, Sheen. We didn’t quite expect the wave interest it received and after a weekend of one on ones turned group demonstrations, bookings are coming in thick and fast so call in and enquire soon.

Thank you to all who came up to see us, we hope you had as great a weekender as we did.

Photo credits: London Cycle Sport, Vulpine

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